November 7-8
Maestral Resort - Pržno, Budva
International Business Conference of Creative
Industries and Integrated Communications

Why so serious?

Together we shape the future of the creative scene

From inspiring lectures to practical workshops and networking - Adriatic Festival is a platform for all those who create, communicate and push boundaries.

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Our speakers

Meet the visionaries, creators and professionals who push the boundaries in their industries every day and who will share their insights, working methods, experiences and latest trends during the festival.

A digital strategist by trade, a storyteller by nature, and a keynote powerhouse by reputation. With one foot in Montenegro and the other on a global stage (29 countries and counting!), he doesn’t just talk about change and innovation - he makes it sound like your next big adventure. He mixes sharp strategy with pop culture, a pinch of humor, and just the right Taylor Swift lyric to drive the point home.
Vladimir Vulić
A digital strategist by trade, a storyteller by nature, and a keynote powerhouse by reputation. With one foot in Montenegro and the other on a global stage (29 countries and counting!).
Darko is an experienced digital strategist, marketeer, and speaker. In modern buzz words, you can say he is a full-stack marketer. His portfolio includes work for The Coca-Cola Company, Dell, A1, ProCredit Bank, Vodafone, Diners Club, Imperial Tobacco, and the UNDP, as well as Grand Kafa. Currently, he serves as Digital CX Manager at TTTECH Group.
Darko Buldioski
Darko is an experienced digital strategist, marketeer, and speaker. In modern buzz words, you can say he is a full-stack marketer. His portfolio includes work for The Coca-Cola Company, Dell, A1, ProCredit Bank, Vodafone, Diners Club, Imperial Tobacco, and the UNDP, as well as Grand Kafa.
Growth. He’s obsessed with how people, companies and society do it. MBA professor and keynote speaker in 30+ countries, he is also the author of a bestseller that sold 30,000 copies. A serial entrepreneur and founder of private IQbator, he’s spent the last 25 years turning ideas into opportunities. He takes risks as an angel investor in startups and stays a curious soul about where we’re headed next
Niko Slavnič
Growth. He’s obsessed with how people, companies and society do it. MBA professor and keynote speaker in 30+ countries, he is also the author of a bestseller that sold 30,000 copies. A serial entrepreneur and founder of private IQbator.
Sanja Lalevic, Global Sales Enablement Director at Aleph, drives growth across 130+ markets. With over 20 years in the marketing industry, spanning media, PR, agencies, associations, and partnerships with the world’s leading platforms, she now empowers teams and marketing professionals to unlock their potential and build strong client partnerships that deliver measurable business results.
Sanja Lalević
Sanja Lalevic, Global Sales Enablement Director at Aleph, drives growth across 130+ markets. With over 20 years in the marketing industry, spanning media, PR, agencies, associations, and partnerships with the world’s leading platforms.
Martín Guevara Duarte was born in Argentina in 1963. He went into exile with his family in Havana, remaining for 12 years while his father, Che Guevara's brother, was held in political prison by the dictatorship in Argentina, where Martín returned once democracy was reestablished.  Martin travels around the world, working in different jobs in publishing houses and bVilna, ook distributors. He moved to Spain where he started a family, published articles in different online media around the world, such as his eponymous blog. He publishes the books “Shadow of a myth” “Guevara Triangle”  “The Children of Habana Libre” and “The Peace of the Sparrows”, as works with which he tours several countries on different continents as Stockholm, Tokyo, Jeonju (South Korea), Miami, Milan, Sicily, etc. His style is critical of authoritarian mechanisms in any model of society and, especially, of the totalitarianisms of our time.
Martin Guevara Duarte
Martín Guevara Duarte was born in Argentina in 1963. He went into exile with his family in Havana, remaining for 12 years while his father, Che Guevara's brother, was held in political prison by the dictatorship in Argentina, where Martín returned once democracy was reestablished.
Keynote Speaker
Richard specialises in applying behavioural science to marketing. He is the author of three books on applied behaviour change: „The Choice Factory“ (2018), „The Illusion of Choice“ (2023) and his latest book, „Hacking the Human Mind“ (September 2025). The Choice Factory is available in 16 languages. In 2018, he founded Astroten to help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing. In 2021, he was made an honorary fellow of the Institute of Practitioners in Advertising (IPA) and an associate of the Møller Institute, Churchill College, Cambridge University.
Richard Shotton
Richard specialises in applying behavioural science to marketing. He is the author of three books on applied behaviour change: „The Choice Factory“ (2018), „The Illusion of Choice“ (2023) and his latest book, „Hacking the Human Mind“ (September 2025). The Choice Factory is available in 16 languages.
He started his career in the communication industry 25 years ago.  Since 2017, he has been the CEO of Publicis Groupe for the Adriatic region.  He joined the Publicis Groupe company in 2010 and since then has been actively working to preserve the leadership position and further develop the creative agencies Leo Burnett, Publicis, S&S, as well as the media agencies Zenit, Starcom, Spark.
Andjelko Trpković
He started his career in the communication industry 25 years ago. Since 2017, he has been the CEO of Publicis Groupe for the Adriatic region.
Since graduating from Berklee College in 2018, Anna has built a career as a composer, combining her love of classical music with a passion for composing music for visual media. She works actively as a composer both in Serbia and on international projects. She is currently engaged in several film projects, video games, television and theater productions in Serbia, as well as composing music for a collection of animated short films for Apple TV.
Ana Krstajić
Since graduating from Berklee in 2018, Ana Krstajić has worked internationally as a media and concert composer. A Universal Music artist and Musika Klasika awardee, she blends classical roots with scoring for film, games, and TV. She is also an Artist in Residence at Kolarac and a founder of Serbia’s first youth composition competition.
One of the most awarded leaders in the advertising and media industry in the US. During the last 20 years he was leading some of the biggest media agencies including IPG’s UM, WPP’s Mediacom and Havas Media. Founder of Salar Communications—a marketing automation company.
Saša Savić
One of the most awarded leaders in the advertising and media industry in the US. During the last 20 years he was leading some of the biggest media agencies including IPG’s UM, WPP’s Mediacom and Havas Media. Founder of Salar Communications—a marketing automation company.
He began his business career by introducing the back pain relief product Kosmodisk to the market. As a partner at Studio Moderna, he contributed to building Top Shop into a brand that became synonymous with television sales across Central and Eastern Europe. In the village of Mokrin, Vojvodina, he went on to establish the Mokrin House project, transforming an abandoned rural estate into a modern hub for freelancers and digital nomads from around the world. Today, Mokrin House also serves as a venue where an increasing number of companies from the region organize their team-building programs. The space regularly hosts lectures, seminars, workshops, concerts, and exhibitions, and has welcomed several thousand people from across the globe who have lived and worked there.
Branimir Brkljač
He began his business career by introducing the back pain relief product Kosmodisk to the market. As a partner at Studio Moderna, he contributed to building Top Shop into a brand that became synonymous with television sales across Central and Eastern Europe.
Milica Fajgelj is an audiovisual producer and music industry professional. She has worked on 11 Eurovision Song Contests, produced over 500 concerts and festivals, and managed the careers of major regional artists like Senidah, Teya Dora, Zoi, Bojana Vunturišević, and Oxajo. She is the founder of the company Boomerang Artist Management, based in Belgrade.
Milica Fajgelj
Milica Fajgelj is an audiovisual producer and music industry professional. She has worked on 11 Eurovision Song Contests, produced over 500 concerts and festivals, and managed the careers of major regional artists like Senidah, Teya Dora, Zoi, Bojana Vunturišević, and Oxajo. She is the founder of the company Boomerang Artist Management, based in Belgrade.
The most influential LinkedIn expert in the world, copywriter and owner of the Link Up platform, and co-founder of the Linkbound tool. With more than 300,000 followers on LinkedIn, Jasmin has been ranked as the number 1 LinkedIn expert in the world for three years in a row and is considered one of the most sought-after speakers on the global stage. His work was recognized by Forbes, Financial Times and Bloomberg magazines, where he was highlighted as a digital mogul from Bosnia and Herzegovina.
Jasmin Alić
The most influential LinkedIn expert in the world, copywriter and owner of the Link Up platform, and co-founder of the Linkbound tool. With more than 300,000 followers on LinkedIn, Jasmin has been ranked as the number 1 LinkedIn expert in the world for three years in a row and is considered one of the most sought-after speakers on the global stage.
Keynote Speaker
Dr Max McKeown is a visionary strategist, strategic psychologist, bestselling author, and dynamic live artist who helps people and organisations thrive in a world of relentless change. Blending psychology, philosophy, strategy, and innovation, Max equips the most successful and ambitious individuals and organisations in the world to recognise the need to adapt, understand what truly matters, and take meaningful action to shape the future they want.
Dr Max McKeown
A visionary strategist, bestselling author, dynamic speaker, and live artist exploring leadership, innovation, and adaptability. His books - The Strategy Book, The Innovation Book, and SuperAdaptability - help global leaders loop faster, think deeper, and transcend limits in an age of overwhelm.
Ivan Minic is a consultant and entrepreneur with 20+ years of experience in marketing and technology. He founded Burek.com, MojaPijaca.rs, Pojacalo, Alfa Prevod, DigiTalk, and is a partner in the Kliker IT center for children. He advises global and local businesses, hosts podcasts, teaches and writes books ("Not very simple, but a very good man", "Strange"). He is active as an editor on the Naša Mreža portal, supporting entrepreneurs.
Ivan Minić
Ivan Minic is a consultant and entrepreneur with 20+ years of experience in marketing and technology. He founded Burek.com, MojaPijaca.rs, Pojacalo, Alfa Prevod, DigiTalk, and is a partner in the Kliker IT center for children. He advises global and local businesses, hosts podcasts, teaches and writes books ("Not very simple, but a very good man", "Strange").
His work has set new standards in regional cinema, breaking viewership records and gaining widespread audience recognition. In addition to “South Wind”, he has directed and produced several high-profile feature films and television series, positioning himself as one of the most influential filmmakers in the Balkans.  Miloš is recognized for his ability to create powerful narratives with a striking cinematic visual style, successfully combining action and drama in projects that are both commercially and critically successful.
Miloš Avramović
Miloš Avramović is a recognized Serbian director, screenwriter and producer, a member of the European Film Academy, best known as the creator of the "South Wind" franchise, the most successful action-crime series in the region.
Thinking Trainer. For 25 years, the leading evangelist of creativity as a skill in Slovenia. Master trainer of all de Bono thinking methods, one of only 26 in the world. Responsible for Southeast Europe. Translated 10+ de Bono books. Worked with 250+ companies, spoken at 200+ conferences, developed teachers from 300+ schools, lecturer at universities. Recognised as the Best of 2025 Speaker in Slovenia.
Nastja Mulej
Thinking Trainer. For 25 years, the leading evangelist of creativity as a skill in Slovenia. Master trainer of all de Bono thinking methods, one of only 26 in the world. Responsible for Southeast Europe. Translated 10+ de Bono books.
Ana Tkalac Verčič is Full Professor at the Faculty of Economics and Business, University of Zagreb. She holds degrees in psychology and economics. She is the author of numerous textbooks and more than one hundred scientific articles. She leads international research projects and has received numerous international awards for her scientific work. She is the editor of the lifestyle platform Šest. Dejan Verčič is Professor the University of Ljubljana, and Partner in communication and strategy firm Herman & partnerji, Slovenia. He received his PhD from the London School of Economics and Political Science, UK.  A Fulbright scholar, recipient of the Pathfinder Award, the highest academic honour bestowed by the Institute for Public Relations (IPR) in New York, and a Distinguished Public Relations Scholar by EUPRERA. Since 1994 he organizes annual BledCom symposia.
Ana Tkalac Verčič i Dejan Verčič
Ana Tkalac Verčič is a professor at the Faculty of Economics in Zagreb, and Dejan Verčič is a professor at the University of Ljubljana and a partner in the firm Herman & partners. Together they form one of the most influential  tandems in the field of communications in the region.
Teya Dora is an authentic music artist, singer, and producer. She studied at Berklee College of Music in Boston, created music in New York, and upon returning to Belgrade, gained global acclaim with her hit "Džanum," which led to her signing with Sony Music. She represented Serbia at Eurovision 2024 with the song "Ramonda."
Teya Dora
Teya Dora is an authentic music artist, singer, and producer. She studied at Berklee College of Music in Boston, created music in New York, and upon returning to Belgrade, gained global acclaim with her hit "Džanum," which led to her signing with Sony Music. She represented Serbia at Eurovision 2024 with the song "Ramonda."
Dr. Ivan Medenica works at the Faculty of Dramatic Arts (Belgrade) as a professor of History of World Theater and Drama and Introduction to Theater and Performance Studies. He gave guest lectures at Humboldt University (Berlin), The Yale School of Drama (USA), University of Cluj (Romania), AGRFT (Ljubljana), NATFIZ (Sofia). He is an active theater critic and has received the national award for theater criticism six times. He was the artistic director of the two biggest theater festivals in Serbia, Sterija's Theater and Bitef. He was a scholar at the Academie Schloss Solitude in Stuttgart and the International Research Center for the Interweaving of Performing Cultures in Berlin. He is the vice-president of the International Association of Theater Critics.
Ivan Medenica
Dr. Ivan Medenica works at the Faculty of Dramatic Arts (Belgrade) as a professor of History of World Theater and Drama and Introduction to Theater and Performance Studies.
Ivan Stanković, founder and president of the Communis agency, is a pioneer of advertising in the former Yugoslavia. He has been building local and global brands for more than 40 years. Together with his partner, he founded the first multinational agency in the region - Saatchi & Saatchi. He was a professor at FDU, writes books and professional articles and is a speaker at numerous meetings. He is the author of the show "What am I to you & who am I to myself" with 15M+ views.
Ivan Stanković
Founder and president of the Communis agency, is a pioneer of advertising in the former Yugoslavia. He has been building local and global brands for more than 40 years. Together with his partner, he founded the first multinational agency in the region - Saatchi & Saatchi.
Music for theater and film, as well as the staging of new contemporary operas that she composes, occupy an important place in her oeuvre. She is the winner of three Sterija awards for the plays "Kostana" (2014) and "Rodoljupci" (2016), both directed by U. Andras, while at the Sterija Theater in 2019, all three musicals that were in competition that year were awarded (Hasanginica and M.I.R.A., directed by U. Andras and Karolina Nojber, directed by K. Mladenovic).
Irena Popović Dragović
She graduated from the Faculty of Music in Belgrade, department of composition in the class of Z. Eric and S. Hofman, and then continued her master's studies in Salzburg at the Mozarteum University in the department of composition and orchestration in the class of R. Febel.

The power of the best

Our festival is proudly sponsored by leading organizations committed to supporting the creative community.

Accommodation

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– Securing your spot at the Adriatic Festival before everyone else
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By purchasing this ticket, you will receive an exclusive link to book accommodation at Maestral Resort & Casino at special prices:

Accomodation with breakfast (per night for two people):

PREMIUM PARK VIEW ROOM – 130 € + tourist tax 1,5€ per person
PREMIUM SEA VIEW ROOM – 150 € + tourist tax 1,5€ per person

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Buying this ticket you are:

– Getting full access to the festival’s two-day
program
– Showing trust in the quality and experience we are building

By purchasing this ticket, you will receive an exclusive link to book accommodation at Maestral Resort & Casino at special prices:

Accomodation with breakfast (per night for two people):

Za jednu osobu– 130 € + tourist tax 1,5€ per person
Za dvije osobe – 150 € + tourist tax 1,5€ per person

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€ 400 + VAT
From 01/11/2025 to 06/11/2025

FAQ

What is ADriatic Festival of Integrated Communications?
ADriatic Festival of Integrated Communications is a two-day event dedicated to modern practices in marketing, media, and communications. Through inspiring keynotes, fireside chats, workshops, masterclasses, and networking, it brings together professionals from the region and beyond.
When is the Festival taking place?
The festival will be held on November 7-8, 2025 (Friday – Saturday).
Where is the Festival taking place?
The festival will take place at the Maestral Resort & Casino, in Pržno – Budva, in Montenegro.
How can I book accommodation?
After purchasing a ticket, the participant will receive an email with a unique link to book accommodation at the Maestral hotel. Through this link, they can access special promotional rates available exclusively to festival attendees.
Will I receive a certificate of attendance?
Yes, all participants will receive an official certificate of attendance, useful for internal records, educational purposes, or reporting.
For any additional questions, feel free to contact us at:
📧 info@adriaticfest.me
📞 +382 63 203 512
What does the registration fee include?
The registration fee covers the full two-day festival program, including:
Access to all lectures and workshops,
Festival welcome package,
Refreshments during the breaks on both days,
Meals on both days,
Access to digital materials and video recordings after the festival.
Is the registration fee valid for both days?
Yes, the registration fee covers both days of the program (November 7 and 8).
Can I transfer my registration to another person?
Yes, you can transfer your registration free of charge to another person until November 1, 2025.
Do you offer refunds?
The registration fee is non-refundable, as the event is organized and financed based on confirmed participant applications.
In exceptional and unforeseeable circumstances, the ticket may be transferred to the following year.
Are there group discounts?
Individual discounts are not offered. However, organizations that register five or more participants are entitled to one free registration.
Is there a student discount?
Yes, we offer discounted tickets for everyone who holds a student status (bachelor’s, master’s, PhD) and is under 26 years old. To get the discount please fill out this form.

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